Social Media—The Real Power of Social Networking
There’s a reason, we call the activity on many of the social media sites, social networking.  If you apply the power of traditional business networking to social networking, you will be more successful.  In this post, I will share the hidden power of networking that successful business networkers have used . . . → Read More: The Real Power of Social Networking!
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When small business owners join social media sites, they often come with the expectation they must respond and keep in contact with every friend, connection or follower on the sites.  They have been told “building relationships†is the key to their social media marketing.  Well, Virginia, you can say “No†and be successful with social media . . . → Read More: Yes, Virginia, You Can Say No! Today, the majority of conversations about social media marketing deals with Twitter, Facebook, Linkedin and a variety of other social medial sites.  Almost lost in this discussion is the most powerful of social media channels–blogging. Listen to Seth Godin and Tom Peters (both famous authors) as they discuss the power of blogging for . . . → Read More: Blogging Your Most Important Social Media Channel Experts clearly show the marketing opportunities with social media marketing. These are wonderful tools for the small business owner to use. Online social networking offers some personal rewards not found in other marketing efforts. In this post, I will share three personal rewards you can receive from your participation in social media sites. It’s fun! Enjoy . . . → Read More: The Fun Part about Social Media Marketing Here’s my question to you. Are social media preferences forcing a significant change in internet marketing practices? In this post, I will give you my answer to that question. Website Landing Pages and Squeeze Pages Anyone who has created a website or a blog is familiar with landing pages that grab the visitor’s attention or a squeeze page . . . → Read More: Social Media–Is It Time for a Social Media Landing Page? In the last post, I talked about the first ingredient you need to market successfully on the Social net—Give up control!  In this post, I will talk about the second key ingredient—participation. In its essence, social media and social networking is a group of people who come together to have a conversation around a common topic.  The . . . → Read More: How To Participate In Social Media Marketing? Social Media Marketing Demands a Different Marketing Mentality Many small business owners start participating in social media sites with high expectations about this new form of marketing.  They join a site and participate for about a month.  When they don’t see any immediate results, they quit because “It’s a big time waster.† In this article of the Small Business Tool Box, you . . . → Read More: Social Media–Random or Strategic? The worst thing you can do is to jump on to a social media site  without a business agenda. Social media sites offer wonderful  possibilities for promoting your business if you go to there  with a business agenda. Your business agenda will determine  the best sites for you to participation in; your agenda will  regulate the time . . . → Read More: Do You Have a Social Media Marketing Agenda What’s your best chance of success on social media networking sites?  Is it being “interestingâ€? Or is it being “interestedâ€?  If you think there is no difference in these two models, read this post.  Enjoy and prosper. Being Interesting! On social media sites, you compete for attention with millions of other people.  To get noticed, you need . . . → Read More: Social Media–Being Interesting or Being Interested? |
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