Monthly Archives: September 2009

A Way to Use Social Media to Create Your Brand


IIn the last post, I described the shift social media marketing has forced on business branding.  We have moved from the traditional 3rd person business branding to the 1st person social media branding.  In this post, I offer a way … Continue reading

Posted in Small Business Social Media, Social Media Marketing | Tagged | 2 Comments

You Don’t Need Permission


Compare Twitter to other popular social media programs like Facebook and Linkedin.  If you want be a friend on Facebook or a connection on Linkedin, you must ask permission of the other person.  It can be days before you receive … Continue reading

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Social Media Creates New Branding Rules!


Social media sites have changed the rules for business branding.  A shift has occurred.  Traditional branding is a 3rd person experience.  Social media now makes this a 1st person experience.  In this post, I will show some of the new … Continue reading

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Top 11 reasons why Twitter works in business


David White, a Twitter expert, has written a interesting post on ways you must use Twitter to improve your business marketing.  Enjoy Here are those top 11 reasons you MUST add Twitter to your business marketing: 1. Increase your market … Continue reading

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20 ideas to use Twitter for your Business


Twitter ideas for Business August 25th, 2009 | -by Al Ferretti and Skeeter Hansen               In recent months, we have had conversations with people on and off of twitter who own their own business. … Continue reading

Posted in Social Marketing, Social Media Marketing, Twitter Marketing | Tagged | 2 Comments

Why Use Key Words Searches in Social Media?


In social media marketing, it’s ”Key words make the money go around!”  In this post,  see how  use of key words can give you a competitive advantage in social media marketing.  Enjoy and prosper. Key Words Key words and key … Continue reading

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Tweet the Pain!


One way of building potential business relationships on Twitter is to use a technique good sales copy has been using for year-identifying the pain. Reducing or eliminating the “pain” is one of the great motivators to stir people to take … Continue reading

Posted in Social Marketing, Social Media Marketing, Twitter Marketing | Tagged | 1 Comment

Tweet the Pain!


Here’s a post I used to help people with their Twitter marketing. The lesson from Twitter can be expanded to any social media site. One way of building potential business relationships on Twitter is to use a technique good sales … Continue reading

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Twitter Case Study–Current Media


For the 2008 presidential elections, Current knew it had to do something different. The media company, headquartered in San Francisco, would receive the same live feed of the debates as every other broadcaster. Unless Current distinguished its coverage, viewers would … Continue reading

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Twitter and Grocery Shopping


Grocery Lines I do the weekly, family grocery shopping.  As I go through the checkout lines, I notice two types of people. The one type of customer is on a mission.  The grocery store is not where they want to … Continue reading

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