In social media marketing, it’s â€Key words make the money go around!† In this post,  see how  use of key words can give you a competitive advantage in social media marketing.  Enjoy and prosper.
Key Words
Key words and key phrases are the fuel that drives the internet engine. Key words are the words that people type into search engines to find answers to their problems.  Search engines comb the internet to find websites that match the key words typed into a search.  The search engines present those sites to the visitor that match the words typed in.  Even if your business was the perfect solution to the customer’s problem, if search engines cannot find a match on your site, you will never appear in the visitor’s search.
Social Media Marketing and Key Words
Ok, so key words are not new to you. Â Yet, most people forget to use key words on their social media sites. Â Social media sites are primarily websites. Â If you want people to find you on your social media sites, you must use key words as part of your site. Â Most people concentrate on the social nature of these sites and forget about the fuel that runs the internet engine.
Google Searches
Did you know that Google now provides a variety of forms  and sites for Google searches?  They will provide website, social media sites, blogs, video and audio materials as matches for key words entered into Google searches.
For example, if you had a video on You Tube and you used key words to describe the video, your video would show up when people entered the same key works into a search.
How to Use Key Words on Your Social Media Programs?
Practically, this means you want to apply key words to your profile on social media sites, your status updates on social media sites, your tweets; use key words in describing your videos or audios. You need to make a conscious effort to use your business key words so others can find your social media sites.
There are many wonderful paid programs that will help you with key words for your business. Â There are also many free programs like Google ad word that can be used. Â I have found it helpful to find the key words for my business and make a reference list the 10-20 most popular words. Â I keep this list handy to remind me to use key words on my social media sites.
Conclusion
Doesn’t it make sense to use the rules of the game to your advantage?  Use the rules of key words with your social media sites efforts.  With very little effort, you can let the search engines work behind the scenes to make you more visible to others.  When you use key words on your social media sites, you will get far more traffic coming to them.  This will clearly give you an advantage over your competition.
To be continued, your comments are welcomed..
Al Hanzal
