Here’s an interesting post by Joel Comm a leader in social media marketing.  He shares his insights on how talking about mundane things in your life can be an important step in building a relationship that can lead to new business.  His specific references are to Twitter.  However, the principles apply to all social media sites.  The reference to his complete post is found at the end of this post.  Enjoy.
Here’s an interesting post by Joel Comm a leader in social media marketing. He shares his insights on how talking about mundane things in your life can be an important step in building a relationship that can lead to new business.  His specific references are to Twitter.  However, his principles apply to all social media sites.  The reference to his complete post is found at the end of this post.  Enjoy.
Four Steps in Marketing
If we analyze the four phases of successful marketing, they are:
1) Like me
2) Know me
3) Trust me
4) Pay me
In almost all instances, you can not circumvent this process if you hope to sell your products or services. People will not pay you until they trust you. They will not trust you until they get to know you. And they will not get to know you if they don’t like you.
When we tweet about our favorite food, cute things our children say, pet peeves of our spouses, an article we just read or any number of other seemingly mundane activities or thoughts, we give people an opportunity to like us. After all, we are drawn to people who share experiences we can identify with.
Not only that, but sharing small pieces of our daily activities also helps people to know us. For example, one might think, “Aha! Joel likes CHOCOLATE donuts. I’ll remember that in order to tempt him to meet me for coffee one morning!”
Knowing someone opens the door to trusting them. We trust ourselves with our experiences and are far more likely to trust others who we can identify with.
And finally, trust opens the door to doing business together. If you trust me, you are far more likely to purchase something from me.
Those who don’t get it, totally miss the point about Twitter.
Twitter may be a good many things and it may be easier to make a list of things that Twitter is NOT.
But the one thing that it IS is a relationship-building tool which allows millions of people to connect faster and more efficiently than ever before. This happens when we bond with others and relate to them through shared human experiences.
So go ahead. Don’t be afraid to tweet that you are taking your dog for a walk. It’s ok if you want people to know that you haven’t shaved today. And I won’t balk if the subject matter of your tweet is french fries. I’ve done that as well, and I can tell you that people WILL engage with you.
How much more likely are they to interact when you DO have a product or service you want to introduce to them via a tweet?
Conclusion
Bring yourself to Twitter, in all the uniqueness that is you. People will appreciate your authenticity and seek to engage with you.
http://www.joelcomm.com/twitter_and_a_box_of_donuts.html
