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Small business owners cannot afford to jump on every bandwagon that comes down the road. Â In my initial meetings with small business owners, I find many spoken and unspoken objections to doing social media branding. Â Being a small business owner myself, I can appreciate their hesitations. Â In this post, let me share with you the . . . → Read More: Objections to Social Media Branding
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How can social media marketing help your brand? Here’s a very enjoyable article from Nancy Marmolejo.  Even if you are not of mid-life age, you ought to be asking the questions Nancy asks about your social media branding.  Enjoy and prosper. Is Your Branding Having a Mid-Life Crisis? By Nancy Marmolejo Just as in life, our brands can reach a state of “mid-life . . . → Read More: Is Your Branding Having a Mid-Life Crisis? Posted on September 19, 2009 by Vera Raposo When you think about running shoes, you probably have a company that comes to mind. Think about soda pop and another company comes to mind. This is because some companies are great at creating superior brand recognition. They’re the first place you think of and the first place you go . . . → Read More: Tips for Building Your Brand Recognition Your personal brand is about your passion in life and asking the questions, Your personal brand is about your passion in life and asking the questions, Who am I? Brand is paramount in the product arena; it creates awareness, drives perception, and improves desirability. Brands with top-of-mind awareness have higher perceived value, which allows charging higher price points. Many service companies, however, have not embraced brand, because they believe it to be largely the domain of product companies. But many of the same basic marketing principles . . . → Read More: Branding Services Verses Branding Products So how do you create and bring this brand which is YOU to the market place?  Let me just focus on one element–being different in today’s crowded market place. Comments from Seth Godin on Branding Early in 2009, I did a series of blog posts to describe ways to make your Linkedin site more effective as a social marketing tool. (http://budurl.com/wt3x) My comments about Linkedin Profiles as being your branding statements shed light on the broader question of social media branding. Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper with a logo on the back and full postage on the front. Impressive. To your surprise, however, the envelope has nothing written on the front – no recipient’s name, no address. And you can . . . → Read More: “Is Your Marketing an Empty Envelope?” |
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