How Twitter Changed Scott’s Business Brand

Online, Scott Tousignant was known as Doctor Fix in the weigh loss industry.  As Doctor Fix, he offered an aggressive, sometimes harsh program to help people with their exercise and fat loss.  He tolerated no excuses; no hand holding.  Many people found his program the perfect medicine for their weigh loss problems.

Scott had a problem.  He realized his Dr. Fix program attracted a group of customers that did not reflect his outlook on life and exercise.  He believes exercise and fat loss should be a positive experience, a fun experience.  Exercise should give your more energy and confidence rather than a task you must endure.

Scott used Twitter to change his business brand.  He asked his followers what they wanted.  He asked for their feed back.  Based on what his followers were Tweeting, Scott developed a new brand, Fat Loss Quickie—The 10 minute man.”

He developed quick exercise programs people could use at their desks or home without any special equipment.  Time is no longer an excuse.  His Tweets were filled with positive thoughts about exercise and fat loss.

With his new brand, he got more affiliates to promote his business. Before affiliates were afraid to refer Scott because they worried about turning off their own customers.  With the new brand, they feel comfortable recommending his program to them.  Scott’s sales have increased.

Fat Loss Quickie attracts a new group of customers—one more suited to his own personality and beliefs about exercise and weight control.  Scott’s own personal brand!

Scott gives much of the credit to Twitter.  Along with his blog and videos, Twitter is his primary marketing effort.  Twitter gives him the opportunity to listen to his followers and get input from them.  Twitter comments are the driving force behind the success of his new brand.

Scott is proof that Twitter can be used to change or reinforce your brand.   Check Scott out at www.Twitter.com/fatlossquickie