Here’s a very enjoyable article from Nancy Marmolejo. Â Even if you are not of mid-life age, you ought to be asking the questions Nancy asks about your social media branding. Â Enjoy and prosper.
Is Your Branding Having a Mid-Life Crisis?
Just as in life, our brands can reach a state of â€œmid-life crisisâ€. You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor.
Your brand is the outward representation of your business. Using images, words, phrases, and concepts, your brand speaks volumes to people in the blink of an eye. Itâ€™s any and all of the following: your logo, tagline, Twitter ID name, headshot, business name, program names, style of communication, energetic connection and more.
For some entrepreneurs, your brand may require a little cosmetic touch up. Nothing drastic, maybe update a tagline or clean up the look of a website. In life, it would be like getting a new lipstick shade, or one of those â€œOld Guys Ruleâ€ t-shirts. Everyone needs to look at their branding and messaging and make sure itâ€™s still turning heads.
For others, it may call for a full-on brand facelift. The concept of the brand stays more or less the same, but the logo gets updated, the look and feel get a nip and tuck, new phras es and images are used to add lift and vitality to sagging parts. People say â€œWow!â€ when they see you. Itâ€™s not as obvious as say,Â Mickey Rourkeâ€™s facelift, but it definitely adds freshness.
On the extreme end is total reinvention. This happens a lot, itâ€™s when you realize youâ€™re living in the wrong brand completely. You may even be living in the wrong business. Recently I ran into a professional musician who no longer wanted to be known for his music, but rather his coaching. OK, thatâ€™s a big change and requires totally reinventing yourself, what people know you for, and what value you deliver. Thatâ€™s a lot of work, but for many business owners is akin to breaking free from the chains of brand bondage.
So how do you know if you need a slight touch up, a full on procedure, or a radical intervention?
Here are some points to ponder:
1.Â Â Â Do you stillÂ feel excited about the way your branding represents your business?
2.Â Â Â Are youÂ attracting ideal clients and well matched leads?
3.Â Â Â Has it been more thanÂ 5 years since you had aÂ new headshot?
4.Â Â Â Is yourÂ tagline appearingÂ outdated or overused? Does it follow a tired template?
5.Â Â Â AreÂ new leads finding you and easily resonating with what you have to offer? Do the messages you have connect with them?
6.Â Â Â Are youÂ Web 2.0 sexy? Are you proficiently using Facebook, Twitter, etc to market your message?
About the expert(s):
|Nancy Marmolejo is a social media and branding strategist who helps entrepreneurs stand out, get noticed, and get more business. Her clients have attracted major media attention, doubled their incomes, and positioned themselves as leaders in their industries. Get Nancyâ€™s free tips on generating more business and leads with social media by visiting http://vivavisibilityblog.com/visibility-resources/why-social-networking-free-action-guide/|
To be continued, your comments are welcomed…