Monthly Archives: October 2009

Branding Services Verses Branding Products


Brand is paramount in the product arena; it creates awareness, drives perception, and improves desirability. Brands with top-of-mind awareness have higher perceived value, which allows charging higher price points. Many service companies, however, have not embraced brand, because they believe … Continue reading

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How to Find Your Brand Difference


So how do you create and bring this brand which is YOU to the market place?  Let me just focus on one element–being different in today’s crowded market place. Start by staking out your new position.  Stop marketing to everyone. … Continue reading

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Tips on Using Tweetdeck


Let me share with your ways I use Tweetdeck in my business.   Getting Started When you first install Tweetdeck you are given three columns Friends, Replies and Direct Messages. You will find a X above each of these columns. … Continue reading

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TweetDeck comes to the iPhone


TweetDeck, arguably the most popular desktop app for managing all things Twitter, just landed in the App Store. It’s free. And it’s a winner. Like its desktop counterpart, TweetDeck for iPhone and iPod Touch relies on customizable columns: one each … Continue reading

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Comments from Seth Godin on Branding


Comments from Seth Godin on Branding You won’t have any trouble at all finding someone who can tell you how to fit in. They can tell you what to wear to that restaurant or this conference or that funeral. It’s … Continue reading

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What is TweetDeck? TweetDeck explained


I have been talking about the power of TWeetdeck to manage your Twitter marketing.  I will be on a short vacation.  In the meantime, I will share a couple of excellent articles about the how to use Tweetdeck.  Enjoy and … Continue reading

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Your Social Media Brand on Linkedin


Early in 2009, I did a series of blog posts to describe ways to make your Linkedin site more effective as a social marketing tool. (http://budurl.com/wt3x) My comments about Linkedin Profiles as being your branding statements shed light on the … Continue reading

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TweetDeck Your Twitter Management Tool


If you have used the Twitter tools discussed in previous posts, you should be experiencing an increase in your Twitter followers.  Now you have a new problem.  How do you manage all of the new people and conversations on Twitter? … Continue reading

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“Is Your Marketing an Empty Envelope?”


Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper with a logo on the back and full postage on the front. Impressive. To your surprise, however, … Continue reading

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Four Simple Questions to Assess Your Brand-ability


Four Simple Questions to Assess Your Brand-ability by Kim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application … Continue reading

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