The 2009 Great Chilli Cook Off is over.  The winners have been announced.  This year 14,000 people gathered in Atlanta’s Stone Mountain Park to participate in this ten year old charity event.  268 contestants put their chili against some of the best recipes in the country.
The 2009 Great Chilli Cook Off is over.  The winners have been announced.  This year 14,000 people gathered in Atlanta’s Stone Mountain Park to participate in this ten year old charity event.  268 contestants put their chili against some of the best recipes in the country.
If you ever made chili, you know there are many ingredients that go into making a good chili. Â Onions, garlic, beans, meat, tomatoes, spices and peppers. Â A good chili is the product of balancing ingredients and peppers.
When you talk with chili makers, you find each has their own recipe for making their chili unique.  For some it is the beans, or the meat, or the tomato sauce or the spices, or their brand of peppers.  A good chili cook will never share with you the exact recipe or the exact process they use to make their chili. They don’t give away trade secrets.  Their chili is their brand.
What does award winning chili making teach you about your personal brand? Â Think of your personal brand as a recipe. Â You blend together the unique qualities you personally bring to your business with the remarkable benefits your product provides and you deliver these to a particular group of customers that are a perfect match for what you offer. Â Put this recipe together and you have an award winning brand that will attract others to your business.
What’s the recipe for your personal business brand?
To be continued, your comments are welcomed…
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Al Hanzal
