In my last post, I shared some of the common small business objections to social media branding. Â In this post, Â I respond to those objections by sharing the benefits you receive from social media branding. Â Enjoy and prosper.
1. Social media participants are expanding at phenomenal rates. (Youtube recently reached one billion hits per day) Â The largest number of new participates are in the 30-45 year old people. Â This people has money to spend.
2. Traditional branding practices rely on business logos, color schemes and unique selling propositions to stand out from the competition. Â Social media branding focuses on the personal qualities you bring to your business. Â Since there is only one YOU, there is no competition. Social media branding is personally more satisfying.
3. Every social media has applications to search for specific types or groups of participants. Â Compare this digital capacity to mass media advertising. Â Social media branding allows you to zero in on the type of customers they want, making your marketing more effective.
4. Time is important for every small business. Â Software tools make social media branding less time consuming than traditional marketing. Â Software allows for scheduling, preprogramming and auto responding to participants on the social media sites. Â You have more time for other business activities.
5. Traditional branding relies on the same colors, the same logos and the same marketing messages across marketing materials. Â Social media branding uses digital tools to coordinate across various media channels. Â You can make one entry and have it placed on other social media sites, websites or blogs, automatically. Â You put the power of the internet to do your marketing work.
6. Your internet presence is critical in today’s digital economy. Social media sites are free websites for your business. When you add these additional website presences, search engines have an easier time finding your business and raising your rankings so you get the exposure your business needs.
7. More social media branding successes stories are written everyday. Â There is now an entire body of successful social media activities for any industry. Â New social media certification programs bring even more credibility to this new form of marketing.
8. Traditional business branding is expensive. Â It can cost thousands of dollars. Â Social media sites are literally free. Â No need to pay extra for the software that allows you to deliver your marketing message.
Conclusion
Social media branding gives you the following benefits…
- control over your marketing message
- a broader internet presence for your business
- a targeted approach for finding new customers
- digital coordination of your marketing efforts
- exposures to millions of potentially new customers
- software systems for saving your time
- for little or no cost
I hope these benefits give you new insights on how social media branding can help your small business.
To be continued, I always welcome your comments…
Al Hanzal
