Small business owners often worry about marketing to a specific group of customers. They would to market like Pepsi and provide a drink for “everyone.” Â In this video, you will see how one business owner caters to a specific group of customers and has made his brand a huge success. Â Catering to your ideal customers is one of the three pillars of social media branding.
The video is 12 minutes long. Â It’s worth the watch. Â If you miss the marketing message, you will certainly enjoy learning about the vast world of soda pop you never knew existed. Enjoy and prosper.
To be continued, your comments are welcomed…
Al Hanzal
