I’ve been sharing with you reasons for incorporating videos into your small business marketing, Here’s another reason–videos are easy!
I know that every expert that selling on the internet uses the words, “simple and easy with guaranteed results”. Strange how their programs never seem so easy and simple when you do them!
Videos are simple and easy for a several reasons.
First you already have experience with this medium. You’ve taken pictures in the past. You’ve probably had a video cam. You may even have been the “star” in videos taken by relative at holiday celebrations.
You don’t need a lot of fancy equipment. The video I use for my videos is a Flip Video which has a built in USB port that allows me to shoot the video and then directly connect it with my computer so I immediately start editing on my screen. Many computers have video cams built into them. You have a camera on your phone where you can upload videos to your computer. You are not looking at investing in expensive equipment.
Scripting your video is not difficult. It can be as simple as picking a topic in your business area. Write an outline that includes the key point and two or three supporting ideas. Share with people how this topic will make their life better (a benefit) and give them an action step they should take. Add an introduction of yourself and a conclusion thanking them for watching your video. Now you are done with the script. Make it short, 1-2 minutes. (Most commercials are 30 seconds!)
Editing your video is not difficult. There are many free software editing tools that allow you to cut and edit, include titles and other special sound effects. You probably already have Windows Movie Maker on your computer as part of your existing software. This tool will give you plenty of options. Editing videos is the really fun part of this process.
Distributing your videos. Uploading to Youtube, your website or blog, including a video in an email are now standardized procedures. The first time will be slow. Once you do it, it’s like riding a bike! You begin using certain distribution channels that are right for your business over and over again.
An average 2 minute video takes me about one hour from start to finish. This includes jotting down an outline of the content, shooting the video, editing and distributing the video on the internet.
It is easy and simple! As you continued reading these blog posts, you will find out how more details on making your own videos and using them to market your business.
To be continued, your comments are welcomed…