Meg Guispeppi has written a long article on what personal branding is not. Â Below is a excerpt from her article as she talks about what personal branding. Â To see the complete article go to :
What Personal Branding is NOT
by MEG GUISEPPI on DECEMBER 4, 2009
According to William Arruda, personal branding pioneer and founder of Reach Branding, “Your brand resides in the hearts and minds of those around you.â€
You already have a brand. Your brand is your reputation.
To get a handle on and communicate the unique value you offer – your brand – you need to do some digging to define the unique set of strengths, personal attributes, and drivers that differentiate you from your peers and competitors.
Along with introspection, the true measure of your brand comes from eliciting and assimilating feedback from those who know you best. They already know what your brand is about. They know what you’re the “go to†person for.
The branding process also includes identifying your target audience so that your brand positioning message will resonate with them.
http://executivecareerbrand.com/what-personal-branding-is-not/
http://executivecareerbrand.com/wp-content/uploads/2009/12/branding.jpg
Meg Guispeppi has written a long article on what personal branding is not. Below is a excerpt from her article as she talks about personal branding. To see the complete article go to :Â http://executivecareerbrand.com/what-personal-branding-is-not/
What Personal Branding is NOT
by MEG GUISEPPI on DECEMBER 4, 2009 Â Â Â 
According to William Arruda, personal branding pioneer and founder of Reach Branding, “Your brand resides in the hearts and minds of those around you.â€
You already have a brand. Your brand is your reputation.
To get a handle on and communicate the unique value you offer – your brand – you need to do some digging to define the unique set of strengths, personal attributes, and drivers that differentiate you from your peers and competitors.
Along with introspection, the true measure of your brand comes from eliciting and assimilating feedback from those who know you best. They already know what your brand is about. They know what you’re the “go to†person for.
The branding process also includes identifying your target audience so that your brand positioning message will resonate with them.
To be continued, your comments are welcomed…
Al Hanzal
