Seth Godin in one of my favorite bloggers.  He speaks with both forcefully with common sense and huge insights.  Here’s a brief post of his on the process of social media and why this becomes a speed  bump for many small business owners.  Enjoy and prosper.
The reason social media is so difficult for most organizations
It’s a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
http://budurl.com/process
Seth Godin in one of my favorite bloggers.  He can say in a few words, what others takes volumes to write.  Here’s a brief post of his on the process of social media and why this becomes a speed  bump for many small business owners.  Enjoy and prosper.
The reason social media is so difficult for most organizations
It’s a process, not an event. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
To be continued, your comments are welcomed…
Al Hanzal
