We were waiting for you
If the tooth fairy didn’t exist, we’d probably have to invent her. Perfect fable for that moment. What would you say to your kid when he lost a tooth if there wasn’t a tooth fairy legend?
Kwanzaa is only 43 years old, but it feels as if it’s been around forever. The idea of the designated driver is new too, but it so perfectly fit a moment in our culture, it was adopted almost instantly. We also are delighted that there was Guy Lombardo and then Dick Clark, that someone coined a way to say, “what happens in Vegas…” and that a certain kind of ring that you’re supposed to buy when you get engaged is now standard so the nervous guy doesn’t have to worry about getting it wrong.
When you invent a brand or a word or a concept, you can spend a fortune to force it on the market. Or you can invent one that just fits.
If you see Santa today, send him my regards. He’s got it figured out.
Seth Godin provides some insights on brand creation. Â How are you going to present your brand in 2010?
We were waiting for you                            
If the tooth fairy didn’t exist, we’d probably have to invent her. Perfect fable for that moment. What would you say to your kid when he lost a tooth if there wasn’t a tooth fairy legend?
Kwanzaa is only 43 years old, but it feels as if it’s been around forever. The idea of the designated driver is new too, but it so perfectly fit a moment in our culture, it was adopted almost instantly. We also are delighted that there was Guy Lombardo and then Dick Clark, that someone coined a way to say, “what happens in Vegas…” and that a certain kind of ring that you’re supposed to buy when you get engaged is now standard so the nervous guy doesn’t have to worry about getting it wrong.
When you invent a brand or a word or a concept, you can spend a fortune to force it on the market. Or you can invent one that just fits.
If you see Santa today, send him my regards. He’s got it figured out.
http://sethgodin.typepad.com/seths_blog/2009/12/why-you-why-now.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/sethsmainblog+(Seth’s+Blog)
To be continued, your comments are welcomed…
Al Hanzal
About admin
Al specializes in helping small business owners use a variety of internet tools to promote their business on the internet and get more customers.
