If you have followed my articles over the years, you know that I’m a huge fan of Michael Gerber and his E-Myth books. (Not an affiliate)  The core message of those books was work on your business not in your business; act as a business owner, not as a technician.
Now Michael has written a new book, The Most Successful Small Business in the World, that is even more profound. In the next several posts I will share some excerpts from the beginning pages of his book. See if you recognize yourself in these descriptions. I know I did and was grateful for the answers that Michael offered in his book.  This book will teach you how to brand yourself and much more.  Enjoy and prosper.
Michael Gerber The Most Successful Small Business in the World
Only an infinitesimal number of new business owners start their new business with a notion of size other than the word “smallâ€. And that’s why their businesses never grow beyond their notion.
Most businesses, no matter their age, remain adamantly small.
Note that 70 percent of all companies and 100 percent of home businesses are sole proprietorships. One person, or two and that’s all, operating the business. These businesses are populated by owners working for a living. They are working at a job and nothing more. But of course that’s all they ever wanted to do. All they ever wanted to do was to create a job; to create control over their personal income; to create a place to work, a place to do what they know who to do. Or, if not that, to do something anything, through which they can turn their labor and ideas into money. In short, they wanted to be self-employed.
Needless to say, these commercial activities are not businesses at all not in the context we speak of here. They are gardeners gardening. They are architects bending over their boards. They are therapists tending to their flocks. They are rabbis teaching. They are doers doing what doers do. They are what they are, but nothing more than that. What they do seems to be how they are defined.
In E-Myth terms, they are technicians suffering from entrepreneurial seizures. And lots of attention is spend on them. Time spent teaching them how to organize, to market, to sell, to network, to do their bookkeeping, to get by. They are told that the idea of going out of their own is to do what they love. And once having done that, everything else will come their way. 
To be continued, your comments are welcomed…
Al Hanzal
