You have probably been told, as I have been told, that if you build your business on what you love to do, your business will be a success. Â Read this excerpt from The Most Successful Small Business in the World as Michael Gerber takes a different twist on that piece of business wisdom. Â Getting the love principle mixed up, maybe the very reason so many business owners fail.
Love has nothing to do with it.  I imagine that you could make a case for it.  But, I can’t, and I never could.  Work for the sake of work is ultimately an exhausting enterprise.  All pain, no gain.  Always, the cart before the horse.  Where’s the magic, after all?
Not, mind you that you shouldn’t do what you love, if you can.  But you shouldn’t attempt to build a business out of it.
More importantly, this book says that instead of doing what you love, you should love what you do.  Do it and love it, provided that it makes sense, that is, provided that it is much bigger than just something you love.  Provided that it is something that your customers love, that your employers love, and that the community in which you do business loves. Provided that your business is a lovable, wonderful loving thing.  A remarkable, beautiful, capable, competent…oh well, you get my point.  Love what you do, and it will love you back.  And everything you put into it, your time, your energy, your money, your imagination, your seat, your purpose, your commitment, your determination—all of that will be called a labor of love.
For all of this to happen, and it will, as you’ll discover in this book—this business of yours has to make sense. Chapter One, page 4.
To Be Continued, your comments are welcomed…
Al Hanzal
