In this post, I continue with excerpts from Michael Gerber The Most Successful Small Business in the World.
Gerber’s third principle is a small business is a system in which all the parts contribute to the success or failure of the whole.
All parts of this system must be identified, taken apart (so to speak), and then reassembled in a way to collectively and collaboratively function in the production of a finer results than previously possible.
Joseph must do this. As you must do this. And he must begin to this before he goes to work on his business. He must start the beginning of his new venture with a completely new mind. He must understand that the original nature of his new work is the critical key to creating the brand.
You begin with this: Know that the system is a collaboration of parts. The parts of the system follow:
1. Parts outside of the business:
- Consumer parts
- Competitor parts
- Channels of distribution parts
- Media parts
- Financial parts
2. Parts inside of the business
- Strategic parts
- Tactical parts
- Incremental parts
In the remaining pages of this chapter, Gerber does into greater detail about the content of each of these parts.
In the next post, I will share how Gerber has taken these ordinary parts of a business and turned the common thinking upside down.
To be continued, your comments are welcomed…
Al Hanzal
