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Monthly Archives: November 2011
How Local Search Marketing Has Become Small Businesses’ Best Marketing Tool
Local search may be new to many small business owners. But its roots date back to the first sale in prehistoric time. At the heart of any sale is the “match”. A customer has a problem: a business has a … Continue reading
Thanksgiving
Happy Thanksgiving I wish you and your family a wonderful Thanksgiving Holiday. I hope you get to share the day with people you love the most. I always love a good story! The short video below is the story … Continue reading
Posted in Thanksgiving
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Are You Frustrating Potential Customers with Your Local Search Marketing?
The goal of local search marketing is simple. Be one of the top businesses on the local Map where customers search for products or services your business offers. You claimed your business on the local search Map. But are you … Continue reading
Posted in Google Places SEO, Local Search Marketing
Tagged local search marketing, local SEO
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Do Incentives Help or Hurt Getting Online Customer Reviews?
I am frequently asked, “Should I use incentives to get customer reviews. Some experts reject incentives; others experts embrace incentives. In this post, I will share my answers on using incentives to get online customer reviews. Let me start with … Continue reading
Posted in Customer Reviews, Local Search Marketing
Tagged local search marketing, local SEO
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Remember the Veterans!
My father served as a marine in World War II and was brought home in a hospital ship after being wounded on Iwo Jima. My brother received the Silver Star in the Vietnam War and faced hostile crowds when he … Continue reading
Posted in Local Search Marketing
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Should You Use Incentives to Get Customer Reviews?
I promised to do a post on the question of using incentives to get customer reviews. Some experts reject incentives; others experts embrace incentives. In this post, I will share my answers on using incentives to get online customer reviews. … Continue reading
How to Mitigate Negative Customers Reviews from Damaging Your Online Reputation
In two previous posts, I showed you a Framework for handling negative customer reviews. I also provided a post on when and how to deal with negative customers reviews. In this post, I will provide tools you can use in … Continue reading
Posted in Local Search Marketing
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