Local search may be new to many small business owners. But its roots date back to the first sale in prehistoric time. At the heart of any sale is the “match”. A customer has a problem: a business has a solution. When the match happens, a sale is made.
You don’t need to any fancier description of local search marketing than it’s today’s business match. The secret to business matches and sales has always been “Give the customer what they want, when they want it and how they want it”.
In this video post, let me give you a five year perspective on why local search marketing has emerged as today’s best matching strategy for local small business owners. Enjoy and prosper.
