Working in local search marketing, we often share materials from a business perspective on how to get more customers to a local business? What does it look and feel like from a consumer perspective? Tamara Weintraub who writes as a blogger for ReachCast and ReachLocal has written a delightful article from that perspective. You can read the full article here How Consumers Search For Local Business Here is an outline of her article. Enjoy and prosper.
1. Claim and Optimize your Business Profile on Google Places. Google Places is one of the most highly indexed local listing site on the Web. Once you’ve claimed your Google Place Page, what can you do to make sure it’s found in local search results? How to: Optimize your Google Places Page for SEO & Search Discovery
2. Use Local SEO Content in your Posts. Local search is all about having the right keywords for your local business. This post shows you how to optimize your website, blog and social media posts around a local keyword so you can be found by consumers searching locally for your products or services. Your Guide to Local SEO Content Basics
3. Capture Mobile Searchers with a Mobile-Friendly Site Because consumers are now searching for information and businesses on their mobile devices like smartphones and tablets like the iPad, it’s imperative your local business doesn’t miss out on capturing this local audience. Three Ways A Mobile-Ready Site Can Help Your Business
4. Regularly Post Fresh Content. Content marketing is a great way to promote your local business online because it helps build your presence across the entire Web. But, maintaining an optimized web presence requires you to post regular, fresh content that attracts both search engines and consumers to your blog or social media pages. Content Marketing For Local Business: 5 Resources for Ideas.
5. Use Paid Search to Boost SEO. You already know the basics of getting found via organic search, but that takes time and effort – both of which are precious for local business owners. So, to boost your presence on the search results pages, you can run search engine advertising, also known as PPC advertising, to quickly capture more leads from online searches. How To: Choose a Search Engine Advertising Partner for Your Business
Now its your turn, what do you suggest are ways for local businesses to use search marketing to get more local customers?
