Here’s a personal example on the power of video testimonials. Four years ago, my furnace went out. I called several dealers in the area. I had one of them replaced my furnace. He did a great job. At the time, I told him his website did a poor job of representing his business. So he gave me the job of creating a new website for him. On the landing page, I put a short video of the owner welcoming people to his website. In the upper left hand corner, I put a video testimonial from myself about his good work. Looking at his web statistics over the last six months, he had 630 people view his video. Over 1900 people clicked on my testimonial video. It shows you the power of video testimonials. I became a 24/7 sales person for Angell Aire!
Customer video testimonials or reviews come in many shapes and sizes. Here are the three most popular forms. Which one fits your business?
Product Video Testimonials
A customer demonstration showing the product usage is very effective. The last notepad I purchased had a customer showing some of the cool features of the notepad. This prompted me to buy. This business’s presentation was far more effective than the text versions offered by other businesses selling the same notepad. Potential customers love to see a product in use.
Service Video Testimonials
Services businesses generally involved a process that may be difficult or two lengthy to explain in text form. When a customer gives a testimonial about their problem and the results your services produced, it is very effective for a service business. Prime example, notice the number of video testimonials for weight loss programs. You can see the before and after difference!
Professional Video Testimonials
These type of video testimonials or reviews work well for professional businesses. It is difficult for the average customer to know the difference between a good lawyer and a bad one; a good real estate agent and a bad one. These customer videos testimonials speak to the character and integrity of you as a professional. They instill confidence in a potential customer that you can help their situation.
Review your business operations and decide what types of video customer reviews are best for your business.