. . . → Read More: 50th Class Reunion Social Event
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People will come to your Facebook Page in one of two ways: as a Facebook participant they will land on your Wall page; as a non-Facebook participant they will land on your Landing page. (More about this in a later post). Either way, you have about 10 seconds to get people’s attention and communicate quickly who . . . → Read More: Capturing the Heart and Soul of Your Business In this second exercise to prepare for your Page, you will explore what others are doing with Facebook Pages. You will investigate what your competition is doing. You will look at examples of successful Pages. You will identify key search terms being used by the search engines for your business. Learn from others. There is . . . → Read More: Learning from Others about Successful Facebook Pages Because social media sites make joining so easy, most want to get started as soon as possible. This is a mistake. Be patient.  I want us to do some homework before we create our Facebook Pages. We can create a tighter, more effective Page and make our work easier by completing three simple preparation steps. Over the . . . → Read More: Planning Steps for Your Facebook Page Here’s a short video outlining the steps involved in the creation of your Facebook Page. To be continued, your comments are . . . → Read More: Steps Involved in the Creation of Your Facebook Fan Page Beyond the key reasons I have suggested for using Facebook Pages for your business, here at ten top reasons, Facebook Marketing for Dummies ( Paul Dunay and Richard Krueger) offers for making Facebook Pages as part of your marketing mix.                                                       Get More Attention from Search Engines Google forever changed the world of advertising with Pay for Click Ad words. Pay for Click are the small ads you see on the right side of every Google search page. Pay for Click advertising is successful for three reasons. First, when someone clicks on the ads, the visitor is acting in a proactive way. They had . . . → Read More: Facebook Ads Will Overtake Google Ads! The statistics about Fan pages and its popularity should be enough to convince you about the need for a Fan page for your business. Let me share with you another reason. Facebook Fan pages are the perfect storm. Internet Travels When we look at the recent history of the internet, we  see we have traveled a long road . . . → Read More: Facebook Fan Pages–the Perfect Storm! Over the past 15 months, I have used my Successful Marketing Tools blog to discuss major social media sites. I wrote a complete series on Linkedin—the professional social media site. ( You can see the ten top Linkedin tips here http://successfulinternettools.com/linkedin/) I did a series of posts on Twitter, a great social media site to let . . . → Read More: Can You Ignore a Facebook Fan Page for your Business? I continue with excerpts from Michael Gerber’s The Most Successful Small Business in the World. In principle Seven, Gerber talks about the freedom principle that is so much a part of small business motivation. But now you’re the boss. And the freedom that we all believed a small business of our own creates does not . . . → Read More: What is Business Freedom? |
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