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Category Archives: Small Business Social Media
How to Apply the Principle of 212 to Your Marketing Efforts
What is the Principle of 212? The principle of 212 is simple. One degree of heat turns boiling water into powerful steam. One degree can produce exponential rewards. One degree can change everything. Not sure how this principle applies to … Continue reading
Madonna’s 6 Secrets to Personal Branding Mastery
Madonna’s 6 Secrets to Personal Branding Mastery “Everyone is entitled to my opinion.” Ladies and Gentlemen, that’s Madonna. Most people think of sex-soaked, counter-cultural extravagance when they reflect on Madonna’s career. I see something else. Fearless mastery of her brand … Continue reading
What is Business Freedom?
I continue with excerpts from Michael Gerber’s The Most Successful Small Business in the World. In principle Seven, Gerber talks about the freedom principle that is so much a part of small business motivation. But now you’re the boss. And … Continue reading
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Do You Dare to Turn Your Business Plan Upside Down?
Michael Gerber offers his third principle of small business success in The Most Successful Small Business in the World. He calls it the collaboration of all the parts of a business working together. What’s so special about this principle? It … Continue reading
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Gerber–Parts of Your Business Must Collaborate Together
In this post, I continue with excerpts from Michael Gerber The Most Successful Small Business in the World. Gerber’s third principle is a small business is a system in which all the parts contribute to the success or failure of … Continue reading
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Is Your Business Idea to Make a Living???
Did you start your small business this way? Â You worked for others. Â You realized that you got only a small piece of the pie. Â Your employer may have been charging customers $50 an hour. Â You were getting paid, $20 per … Continue reading
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Gerber’s Second Principle–Your Business Idea!
Gerber’s second success principle is simple—a small business is no more effective than the idea upon which the business is built. So let’s apply this principle to our mechanic, Joseph, and his business. So Joseph asked himself, “What exactly will … Continue reading
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Your Small Business and a Facebook Fan Page
Would you like to get a good introduction to why and how to create a Facebook Fan page?  I invite you to click on the link below.  John Jantsch had a recent webinar with three Facebook pro’s.  If you know … Continue reading
What is Your Social Media Brand?
In my posts, I talk about the power of your personal brand on social media sites. Â More than any other factor, social media sites have forced a change in traditional branding and marketing. Â In this post, I will share the … Continue reading
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10 Small Business Social Media Marketing Tips
This article was first posted on Mashable, The Social Media Guide and has been floating on the internet for about two weeks. Â In the article Ross Kimbaroysky presents a very nice overview on the basic social media sites that can … Continue reading