Category Archives: Business Branding

I continue with excerpts from Michael Gerber’s The Most Successful Small Business in the World. In principle Seven, Gerber talks about the freedom principle that is so much a part of small business motivation. But now you’re the boss. And … Continue reading →

Michael Gerber offers his third principle of small business success in The Most Successful Small Business in the World. He calls it the collaboration of all the parts of a business working together. What’s so special about this principle? It … Continue reading →

In this post, I continue with excerpts from Michael Gerber The Most Successful Small Business in the World. Gerber’s third principle is a small business is a system in which all the parts contribute to the success or failure of … Continue reading →

Did you start your small business this way?  You worked for others.  You realized that you got only a small piece of the pie.  Your employer may have been charging customers $50 an hour.  You were getting paid, $20 per … Continue reading →

Gerber’s second success principle is simple—a small business is no more effective than the idea upon which the business is built. So let’s apply this principle to our mechanic, Joseph, and his business. So Joseph asked himself, “What exactly will … Continue reading →