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Category Archives: Social Media Marketing
How to Use Social Media for Customer Reviews
Studies show that 4 out of 5 people say customer reviews directly influence their buying decisions. In previous posts, I showed you ways to get customers to review your business on customer review sites. You can also use social media … Continue reading
Capturing the Heart and Soul of Your Business
People will come to your Facebook Page in one of two ways: as a Facebook participant they will land on your Wall page; as a non-Facebook participant they will land on your Landing page. (More about this in a later … Continue reading
Learning from Others about Successful Facebook Pages
In this second exercise to prepare for your Page, you will explore what others are doing with Facebook Pages. You will investigate what your competition is doing. You will look at examples of successful Pages. You will identify key search … Continue reading
Planning Steps for Your Facebook Page
Because social media sites make joining so easy, most want to get started as soon as possible. This is a mistake. Be patient.  I want us to do some homework before we create our Facebook Pages. We can create a … Continue reading
Ten Reasons for Facebook Marketing
Beyond the key reasons I have suggested for using Facebook Pages for your business, here at ten top reasons, Facebook Marketing for Dummies ( Paul Dunay and Richard Krueger) offers for making Facebook Pages as part of your marketing mix.                                                       … Continue reading
Facebook Ads Will Overtake Google Ads!
Google forever changed the world of advertising with Pay for Click Ad words. Pay for Click are the small ads you see on the right side of every Google search page. Pay for Click advertising is successful for three reasons. … Continue reading
Facebook Fan Pages–the Perfect Storm!
The statistics about Fan pages and its popularity should be enough to convince you about the need for a Fan page for your business. Let me share with you another reason. Facebook Fan pages are the perfect storm. Internet Travels … Continue reading
Can You Ignore a Facebook Fan Page for your Business?
Over the past 15 months, I have used my Successful Marketing Tools blog to discuss major social media sites. I wrote a complete series on Linkedin—the professional social media site. ( You can see the ten top Linkedin tips here … Continue reading
Are You Indispensible?
Here’s another inspiring video for your to ponder during your day. Enjoy and prosper. Jacqueline Novogratz on how to recognize a linchpin from Seth Godin on Vimeo.
Which Flip Video Camera Should You Purchase?
Would you like to see for yourself what flip video camera may be the best for your usage? Dave Kaminisk’s in Web Video University compares the four popular pocket cameras…the Flip Ultra HD, the Kodak Zi8, the Creative Vado and … Continue reading