Tag Archives: Social Market Branding

Brand is paramount in the product arena; it creates awareness, drives perception, and improves desirability. Brands with top-of-mind awareness have higher perceived value, which allows charging higher price points. Many service companies, however, have not embraced brand, because they believe … Continue reading →

Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper with a logo on the back and full postage on the front. Impressive. To your surprise, however, … Continue reading →