Tag Archives: Social Media Marketing

This article was first posted on Mashable, The Social Media Guide and has been floating on the internet for about two weeks.  In the article Ross Kimbaroysky presents a very nice overview on the basic social media sites that can … Continue reading →

The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the brand/customer relationship. But, social media and conversation marketing are inefficient vehicles. It’s difficult … Continue reading →

I have suggested that knowing and sharing your 1st person brand is the key to successful branding on social media sites.  Followers and connections are looking for that special something that only you bring to the table. To reinforce the … Continue reading →

How big is your farm? If you own a lot of acres but just have a few bags of seed, you might be tempted to spread out what you’ve got and cover as much territory as you can. Farmers tell … Continue reading →

In the last post, I talked about the first ingredient you need to market successfully on the Social net—Give up control!  In this post, I will talk about the second key ingredient—participation. In its essence, social media and social networking … Continue reading →

Social Media Marketing Demands a Different Marketing Mentality “Can you use the Social net (social media and social networking programs) to market your products and services?”  “Absolutely!”  You can do this successfully only if you adopt a new marketing mentality. … Continue reading →